inquiring minds
 
For a crash course in graphic design and website building, take a look at some of the articles below. They cover a range of topics from web design to branding. You will find articles that we wrote ourselves and a collection of reposts from different sources for your interest. Enjoy the reading!
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Getting Visual

First impressions are very important and we get one every time we look at a website for the first time.

There are several principles we use in our work. First, a visual solution should adhere to your corporate look standards. The site should incorporate the logo, colors and fonts that are already used in your booklets, posters and other materials. Second, the interface must be user-friendly. We must make sure that there are visual separations between different parts of the web page, links and menus can quickly be located and that text is easy to read. Keep in mind that a high-quality design helps create a positive image for your company or brand.

Speed is also an important factor, as users need to have fast access to the functions and information they need. “Heavy” graphics and Flash elements are attractive, but waste the user’s time while loading.

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Things you need to know:

Web design that wins them over

Currently 64% of people spend 40% of their time online and your website is often their first point of contact in getting to know your business. The web design for your site determines what impression they get and how much you stand out in an ever-expanding Internet.

How easy it is for your customers to navigate your site? How convenient is it for you to update your menus or images? Don’t let a poor or outdated web design hold you back.

Logos that people love

A logo is a visual concept and the face of your company. Though it may be tempting to choose a logo that closely suits your own personal taste, it is important to remember that ultimately it is your customers who must find your logo memorable and appealing.

Graphic Designers invest time and energy into understanding and creating logos that work – logos that are distinctive, in line with your desired image, and resonate with your target audience.

 

Graphic design that grabs attention

Is graphic design an art or a profession? Is a graphic designer just a person who knows how to use graphics software, or someone with strong opinions about fonts, composition and color? When is graphic design useful?

Great graphic design is art with a purpose. It’s the logo in your email signature, the fliers you hand out at a conference or a catchy visual in a Power Point presentation. It quietly enhances and promotes your company’s reputation and message on a daily basis.