About Logo

Your logo is a key element of your corporate identity -- a graphic expression of your brand. It helps customers visually distinguish your company or product from others on the market. A well-designed and attractive logo carries with it a message of quality and value, catching the eye of your customers and inspiring their trust. That’s why your logo is so important for the success of your brand.

A professionally designed logo should be:

• universal
• memorable
• associated with your brand

Technically, a logo is a unique combination of graphic and textual elements (colors, shapes, typefaces) that serves as a graphic representation of your brand. The combination used in the logo is inspired by a design concept that aims to visually define your business in an attractive way.

A logo plays an important role in brand promotion. It communicates the company’s authority in its field and the value of your product. Professionally designed logos are symbols of competence and reliability that help to build a recognizable brand which inspires the customers’ trust. Conversely, a poorly designed logo can certainly spoil your company’s image.

Logo design and corporate style design are the key aspects of an advertisement campaign. In most cases, the name and slogan for your company or brand should be created before the logo begins to be designed. Our copywriter will suggest a selection of brand names and slogans for your product that fit your promotion and positioning strategy.

It’s important to understand that a logo plays the role of an intermediary between your product and thousands of potential customers. So first, we must ensure that your logo will attract them. That’s why logo design shouldn’t be based on your own personal preferences, but rather on those of the customer.

As a graphic object a logo should be:

• well-composed
• balanced
• harmonious

Every aspect of graphic design such as space, color, form or composition, has vital importance. That’s why we review our drafts internally using focus groups that include 15-20 professional designers and advertisers before presenting them to the client.
It is also very important that the following be maintained:

• correct logo size
• correct color when printed
• correct reproduction of color logos in black & white documents

We provide clients with a document called a “logo book” which contains detailed technical guidelines for logo reproduction in print and electronic documents.

Here are some of the steps involved in logo design:

• Positioning goals are defined
• Key graphic elements for a new logo are defined as being symbolic for your company or industry
• Two to three versions of a new logo are selected to be reviewed by a focus group
• The selected logos are compared to logos that already exist on the market. The goal is to avoid undesirable similarities. Corrections are made, if needed.
• A logo design is selected and approved
• A “logo book” is prepared which includes instructions for the correct reproduction of the logo in a variety of mediums (business cards, catalogs, web sites etc.)

If you have any questions, please contact us >>