For a crash course in graphic design and website building, take a look at some of the articles below. They cover a range of topics from web design to branding. You will find articles that we wrote ourselves and a collection of reposts from different sources for your interest. Enjoy the reading!
- About the Logo
- 10 Monogram Logo Designs
- 10 Successful Logo Redesigns
- 10 Handwritten Logo designs
- 23 Brilliant Logos With Hidden Messages
- New Vancouver 2010 Logo
- Top Logo Designers
- Websites Types
- What kind of site do you need?
- Website Usability
- Websites Programming
- Content Management System
- Flash Animation
- Website design specification
- Getting visual
- About Graphic Design
- What is graphic design
- How To Boost Your Creativity
- Graphic Design cost
- About the Typeface
- Effective Design Brief
- About Brands
- Branding and Marketing Strategy
- How To Define Your Brand?
- Focusing on your Target Audience
- Role of Logo in Branding Strategy
- Determining Brand's Objectives
- Brand Packaging
- Brand Beyond Marketing
- My business partner and friends
What Role Does Your Logo Play in Your Branding Strategy?
When I speak about branding it's not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.
Before beginning the process of logo creation be sure that you have developed your brand strategy. Why? Your logo is like a small ad for your company, without the strategy behind it a logo can put across the wrong message and in return weaken your strategy. You want to keep your brand message consistent to help increase consumer recognition.
How do you know when you are ready to move to the process of having your logo created?
• The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer.
• Be clear about the message you want your brand to convey so that your logo can clearly reflect that message. You must have a strong association between your brand and your logo. Remember it is only one piece of your branding strategy.
• Your logo should reflect professionalism and growth no matter how small your company is.
• If you are designing your logo in-house to save money be sure to market-test your efforts.
• Make sure that the logo you select is not dated but can be used effectively year after year. Keep in mind it is how consumers will recognize your company.
The conclusion of the role your logo plays in your branding strategy can be summed up in the following statement.
Confident branding and a strong branding strategy uses design to communicate a message that attracts the target audience that you want to attract - a message that creates confidence in your brand while differentiating between you and your competitors. Does your logo fulfill this mission? If your answer is no it may be time to consider strengthening your brand strategy and looking at a new logo to re-position your company.
If you have any questions, please contact us >>
Web design that wins them over
Currently 64% of people spend 40% of their time online and your website is often their first point of contact in getting to know your business. The web design for your site determines what impression they get and how much you stand out in an ever-expanding Internet.
How easy it is for your customers to navigate your site? How convenient is it for you to update your menus or images? Don’t let a poor or outdated web design hold you back.
Logos that people love
A logo is a visual concept and the face of your company. Though it may be tempting to choose a logo that closely suits your own personal taste, it is important to remember that ultimately it is your customers who must find your logo memorable and appealing.
Graphic Designers invest time and energy into understanding and creating logos that work – logos that are distinctive, in line with your desired image, and resonate with your target audience.
Graphic design that grabs attention
Is graphic design an art or a profession? Is a graphic designer just a person who knows how to use graphics software, or someone with strong opinions about fonts, composition and color? When is graphic design useful?
Great graphic design is art with a purpose. It’s the logo in your email signature, the fliers you hand out at a conference or a catchy visual in a Power Point presentation. It quietly enhances and promotes your company’s reputation and message on a daily basis.