10 years of storytelling through design

RD Media Group is a team of insightful creators educated and experienced in marketing and design. We serve a wide range of clients, from the smallest start ups to established corporations. Whatever the assignment, we work closely with our clients, from concept to launch, in order to effectively communicate their brand message through visuals.

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Corporate Identity

Corporate Identity – Your One and Only Chance of Making a First Impression

Corporate identity is a physical icon which associated with the image of the company it representing. The corporate identity, as it bounces to your eye, immediately reminding you of the thing it is represents, since they are well recognized and have been effectively used for that purpose. Corporate identity represents the visual presence of the company. It is consisted of a logo well attached to a company theme and by so, any one who sees it recognizes right away the merchandise the logo stands for. Even so, the corporate identity is not a mere logo, it is consisted of all the factors the company relates to such as uniforms, colors, logos, sounds and more.

Corporate Identity – Company Appearance

Corporate identity is the first thing a company has to think of when it intends to market its product. The way your company will appear to the customers will ultimately decide whether it will gain their trust and whether it will stay in their minds for further purchases or not. Corporate identity is what makes your business seem unique in the eyes of clients and what makes it more appealing to them than your competitors.

Corporate Identity – Evolving Through Time

Since corporate identity evolve through time, a company that does not follow the market evolvements will quickly be considered as old fashioned or outdated and will suffer from loss of customers or from lack of their renewal. Even the most brilliant and succeeding corporate identity have to keep updating in the customers needs and preferences. New market styles appears every year as mushrooms after rain and every company must be familiar with new techniques of communication which can help make or keep her in the front.

Things you need to know:

Web design that wins them over

Currently 64% of people spend 40% of their time online and your website is often their first point of contact in getting to know your business. The web design for your site determines what impression they get and how much you stand out in an ever-expanding Internet.

How easy it is for your customers to navigate your site? How convenient is it for you to update your menus or images? Don’t let a poor or outdated web design hold you back.

Logos that people love

A logo is a visual concept and the face of your company. Though it may be tempting to choose a logo that closely suits your own personal taste, it is important to remember that ultimately it is your customers who must find your logo memorable and appealing.

Graphic Designers invest time and energy into understanding and creating logos that work – logos that are distinctive, in line with your desired image, and resonate with your target audience.

Graphic design that grabs attention

Is graphic design an art or a profession? Is a graphic designer just a person who knows how to use graphics software, or someone with strong opinions about fonts, composition and color? When is graphic design useful?

Great graphic design is art with a purpose. It’s the logo in your email signature, the fliers you hand out at a conference or a catchy visual in a Power Point presentation. It quietly enhances and promotes your company’s reputation and message on a daily basis.